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Budweiser's 'Flash Fans' bring pro hockey dreams to life for amateur league

TORONTO (City Wire) - It's Thursday night and two local men's hockey teams are three minutes into the second period when a player makes a shot on net. For a moment he imagines he's in a pro hockey game, surrounded by hundreds of fans screaming his name as cameras film his every move. Then, he realizes, he's not dreaming…

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iSkin Celebrates the Year of the Dragon With a Limited Edition Aura for iPhone® 4/4S

TORONTO (City Wire) - iSkin, a premium brand for fashion and technology lifestyle accessories, announces a limited edition of its aura line of iPhone 4/4S cases to celebrate the Year of the Dragon.

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Yonge Street Mission Braves The Coldest Night of the Year

TORONTO (City Wire) - Yonge Street Mission is taking to the streets on February 25th, 2012, to participate in The Coldest Night of the Year and raise money for some of Toronto's most vulnerable people.

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Upper Canada Soap presents "The Awesome Canadian Woman"

MISSISSAUGA (City Wire) - The "Awesome Canadian Woman" advertising campaign is centered on the Naturally Signature Collection of body care products: body wash, bar soap, hand and body lotion, whipped hand repair, lip balm and bubble bath. The campaign takes a humorous look at how the products from the collection can turn any Canadian woman into the "Awesome Canadian Woman" with just one application. The web spot premiered on Upper Canada Soap social media channels on YouTube (YouTube.com/UpperCanadaSoap), Facebook (Facebook.com/UpperCanadaSoap) and Twitter (Twitter.com/UpperCanadaSoap).

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adidas Launches New Barefoot Training Shoe With a Timely Assist From Mike Cammalleri

TORONTO (City Wire) - adidas today unveiled the new adipure Trainer, the first barefoot training shoe designed specifically for the gym.

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Haute Cuisine by IKEA at Interior Design Show

TORONTO (City Wire) - From January 26 -29, 2012, IKEA Canada will be wow-ing the design community and industry insiders with a show-stopping 980 square foot kitchen at the Interior Design Show 2012. Inspired by the classic fashion combination of a black dress and pearls, the booth features the company's newest offer of cabinet doors in high-gloss cream and black glass. The look is sophisticated, casual and timeless. It is designed to impress guests at a formal dinner party while providing practical solutions for everyday family living.

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