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Economic impact of 2015 Nuit Blanche Toronto estimated at $41.5 million

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Economic impact of 2015 Nuit Blanche Toronto estimated at $41.5 million

TORONTO - The City of Toronto announced on December 2, 2015 that the economic impact of Nuit Blanche Toronto 2015, the city’s free annual all-night celebration of contemporary art, is estimated to be about $41.5 million, according to the findings of an Ipsos Reid survey. The October 3rd event had an estimated attendance of over one million people, including 205,000 out-of-town visitors.



Preliminary details for next year's curators were also revealed, with organizers extending invitations for artist submissions.

The event showcased the talents of nearly 400 artists and curators, as well as dozens of galleries, museums, cultural and educational institutions, and neighbourhoods in a collaborative undertaking.

"Each year the economic impact of Nuit Blanche Toronto increases," said Councillor Michael Thompson, Chair of the Economic Development Committee. "This event engages the city and has become a popular event for locals and tourists alike."

Media from key markets including Mexico, Brazil, Italy, the United Kingdom, Korea, Japan and Canada attended and covered the event.

For a third year, Extended Projects gave Toronto residents and visitors more opportunities to experience some of this year's highlights. These included JR's Campbell's House: Your Eye Inside Out; Luis Jacob's Sphinx; Carlos Amorales' Black Cloud; and Ekow Nimako's Silent Knight. These projects continued after the main event until October 12.

Planning is well underway for the 2016 edition of Nuit Blanche Toronto, which is scheduled to be held on Saturday, October 1, 2016.

Curators have already been selected by the Nuit Blanche Toronto Artistic Advisory Committee, and are now working with artists to develop exhibitions. The 2016 curators include Paco Barrágan (Santiago) with Militant Nostalgia or When History Meets Memory, Camille Hong Xin (New York) with And The Imagination Reveals and Louise Déry (Montreal) with Facing The Sky. A fourth exhibition for 2016 brings the return of Toronto curators Michael Prokopow and Janine Marchessault, who curated Museum for the End of the World for the event in 2012. Their 2016 exhibition features work by internationally acclaimed Canadian artists and directors Floria Sigismondi and Director X.

“The Nuit Blanche Toronto Artistic Advisory Committee is thrilled that 2016 offers another exceptional and diverse selection of curators who will bring their curatorial visions to life to transform Toronto," said Dr. Sara Diamond, President and Vice Chancellor, OCAD University. "We are entering an exciting new chapter in this 11th year of the event and hope to engage and involve the arts community more than ever."

Artists can participate in the 2016 event by submitting their project ideas in two ways: through the Open Call Projects or as Independent Projects. Key deadlines are fast approaching.

Three of this year's city-produced exhibitions include Open Call Projects, which give artists an opportunity to apply to be part of the event. Barrágan, Hong Xin and Déry will select submissions in consultation with the City of Toronto. Funding and production support is provided. Applications are now being accepted for Open Call Projects.

Applications and details can be found at http://ow.ly/Uz1L9

The Open Call submission deadline is Monday, December 14, 2015.

Each year, the event also features self-funded installations presented by galleries, institutions, neighbourhoods, community organizations and individual artists. Applications and details for Independent Projects will be available at http://ow.ly/Uz1L9 the week of December 14, 2015. Information about this year's program will be outlined at an information session on Monday, January 11, 2016, Metro Hall, 55 John St., 3rd floor, Room 308, 6:30-8:30 pm.

The Independent Projects submission deadline is Monday, February 1, 2016.

Since 2006, this award-winning event has featured more than 1,300 art installations by nearly 4,600 artists and has generated over $268 million in economic impact for Toronto.

TOP PHOTO: The Work of Wind; Beaufort 2 - The Question of a Hunch, by Kika Thorne. Curated by Christine Shaw. (Photo courtesy of City of Toronto)

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